Updates

Making A Product Trailer

Posted by Javid Shamloo | Posted on September 13th, 2015 at 4:53 am

For the last few weeks I’ve been talking about how to market your app/game, reach out to the press, and put your app/game and company in a positive light.  All these articles (first one, second one, and third one) are extremely important, but they all fall flat without a very special ingredient: a trailer of your product.  Making a trailer is essential to marketing your app/game because not everyone will get to try your app or play your game before it comes out.  Sure, you can go to festivals and conferences to show off your product, you can monitor testers as they help you smooth out all the bugs in your app/game, and you can …

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The Press and You: This Relationship Matters (General Press Advice)

Posted by Javid Shamloo | Posted on September 5th, 2015 at 10:14 pm

For the past couple of weeks I’ve been talking about how to contact and talk to the press in order to promote your games.  I’ve given detailed information in the last two blog posts (see the first post here, and the second one here) that should give you some help in marketing your apps and games.  As I’ve mentioned before, not a lot of indie developers really know how to market their companies and their products.  This is a death sentence that can stop any company dead in their tracks, no matter how good their product is.  This week I’ll be giving general press advice that I couldn’t fit into the previous two blog posts.  These are …

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The Press and You: This Relationship Matters (What To Do When They Get Back To You)

Posted by Javid Shamloo | Posted on August 29th, 2015 at 10:12 pm

Last week I discussed how to e-mail the press (check out the article here).  This week I’m going to talk about what to do when they actually get back to you.  I say when because if you followed my advice from the previous week, and if you have a good enough software product, somebody should have e-mailed you back.  It’s almost impossible for this not to happen these days with indie gaming and apps being so popular.  If they didn’t then either your game or app isn’t good enough (read: it sucks) or you didn’t follow all my advice I gave you last week as well as using your god-given common sense.  But if someone did e-mail you …

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The Press and You: This Relationship Matters (Writing an E-mail)

Posted by Javid Shamloo | Posted on August 23rd, 2015 at 7:06 am

So you’ve worked two years on your game or app.  You get approval from the Steam store or Apple App Store to put your game up.  Your game is awesome by the way, revolutionary.  No one has ever seen anything like it, it’s sure to change the way others make games in the future.  You feel confident that all you have to do is put it up for sale under your name and watch the money, fame, beautiful women (or men if you’re a female game designer…God knows we need more of those), and recognition roll in.  But to your surprise, when you put it up, nothing happens.  No one buys it.  And what’s more, you get a letter from …

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